Eric V. Nielsen is an artist manager and A&R strategist operating out of Memphis, Tennessee, with roots in Austin’s independent music infrastructure and reach into major-label systems. As founder of Dead Rose Management, he focuses on developing artists who are built to last — creatively, operationally, and financially.
His current roster includes Ruthie Craft, Lauren Warner / Larsen West, White Label Analog, and Jo James. Eric works directly with each artist on positioning, release strategy, team-building, and long-term career leverage. His mandate is simple: build artists who are option-ready — capable of engaging labels, partners, or independence from a position of strength rather than necessity.
Eric is a longtime member of The Recording Academy, the Music Managers Forum (US & UK), and Sonic Guild, and currently serves as Artist Relations Manager for Creek Music Group (Chicago / UMG) and Music Addict LLC. He regularly operates at the intersection of independent development and major-label execution, translating artist vision into scalable strategy.
Dead Rose Management operates as a boutique management firm, intentionally limiting roster size to ensure direct involvement, accountability, and measurable progress. This is not volume management. This is precision work.